Zikienė K, Kyguolienė A, Kisieliauskas J. The influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty. CS [Internet]. 2024May2 [cited 2024Dec.24];17(1):254–273. Available from: https://ijspm.vgtu.lt/index.php/CS/article/view/20130