Jung, Chang Mo. “Drivers and Consequences of Business-Reference-Content (BRC): The Role of Narrative Transportation in B2B Communication”. Journal of Business Economics and Management 22, no. 5 (September 29, 2021): 1323–1341. Accessed December 16, 2024. https://ijspm.vgtu.lt/index.php/JBEM/article/view/15527.